ARC Music Festival Gamer Changer
ARC Music Festival, a 3 day celebration of House music, has quickly become a favorite amongst house music lovers. One thing ARC has over any other house music festival: homefield adventage. ARC brings the party back home to Chicago, the birthplace of House music, and they are doing with honor to the OG’s of the genre. Entering its 5th of of life, a baby compared to its competiters and ARC is already ahead of the game, thinking out of the box ways to gain recognition, and it is working!
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As it is as a Chicago music festival ARC got what you need: the space, the stage, the lights, music, vendors, drinks, good times! ARC sets itself apart however, in their production value and their homage to house music down to its roots. Anybody can put together a stage and artists, but does it have soul? ARC music festival puts in great effort to not just give a space for people to dance, it offers something more! A connection to roots of house music, in its birthplace of Chicago, as well as a connection to the artists and people in the house music community. Making the memories made that much more ever-lasting!
Stage designs are cool, a real aestheticly pleasing feature of festivals, but threy are just out of reach to experience he artful concept! The coolest thing North Coast has to offer is a Mad Max Apocolyptic mini stage called the Fire Pit to climb and experience the heat. Tomorrowland had everybody step their game up with their stage setups. Electric forest gives guests a fully immersive festival experience with art installations to interact with, colorful shops to explore, and beautiful stage concepts all in a vast forsest network. ARC brings it all to Chicago, with its own spin, giving audiences a little corner of a major city, a bit of adventure! With Tents like Elrow that turn the whole dancefloor into a fantasy, interactive art pieces installations and the big traditional stages you get a bit of everything.
But enough of the basics! This year ARC music festival gears up for summer season, and they are already steps ahead of the game to get the party started. As Far as festivals go, nobody is doing it like ARC. The promo for the brand is genius, and it is because they are not just following the blueprint of every other festival. While Lolla or North Coast are dropping their lineups, ARC is dropping beats on the dancefloor. The concepts leading up the the main event are exciting, taking pop ups to a new level.
Everyone likes a good daytime pop up, and its been a growing trend amongst artists to get their name out to a larger audience. From coffee shops, to local restaurants, stores and even train stations, it is happening everywhere. As a festival brand rather than the artist, ARC takes popups to another level with their recources. This year rather than wait for summer, ARC decides to change the game, starting the party off with River Pop up on the Summer of George cruise-line, for a St. Paddy day celebration with Kettama taking over the decks in the early Spring!
Taking over all territories land and water, it is then announced, ARC at Sea, taking the concept to Miami. Not stopping there, ARC at the Lake, is announced, promising at party on the North Ave Beach at Lake Michigan on Castaways almost every week of Summer. Along with their After-Dark afterparty events, ARC is pulling off year round day and night parties, truly turning Chicago the House Music mecca, reclaiming the title from our European neighbors in Berlin.
To top off and solidify our citys reclamation of the center of the House Music universe, ARC makes sure to honor the roots with names that started it all. No Chicago festival or any house music festival can be complete without OG’s like Cajmere: Green Velvet, Derrick Carter, Felix Da Housecat, Gene Ferris, DJ Heather, Honey Dijon, Mike Dunn and more on the lineup! With these names and these different parties ARC has been offering more than just a good time and memories, but a real connection to house music, that can leave a lasting influence!
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